Project Description

NEW YORK CITY RETAIL RENOVATION & REBRANDING

Walgreens | 1 Times Square, NYC

NEW YORK CITY RETAIL RENOVATION & REBRANDING

Walgreens | 1 Times Square, NYC

This high-visibility, high-traffic midtown Manhattan location is on the busiest corner in the world in Times Square, at Broadway and 42nd Street—site of the annual New Year ball drop. This flagship store is in the historic Times Building, and showcases the rebranding of the country’s second largest pharmacy store chain. It was an open renovation comprising five floors for mixed use: two levels of retail space totaling 18,000 s.f., two lower levels for storage, and an upper level for offices and meeting spaces. Hundreds of thousands of shoppers a year pass through this multi-level store and passersby can catch the news on the enormous LED digital sign that was installed as part of the Walgreens grand opening.

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